The EIA BBA (Entrepreneurial
Management) will also educate students about challenges and rewards
of entrepreneurship, recognising that entrepreneurial skills and
behaviors can be developed. The study of entrepreneurship will
provide information on generating innovative ideas, avoiding the
problems and pitfalls of entrepreneurship, examining where and how
to find assistance and support, and applying learning to personal,
community and business ventures.
Mode: Full-Time (2-3 Years)
15-21 hrs a week
Commencement:
September, January and July of every year
COURSE FEE
UK Residing Students
£3,000 per year Plus £2,000 for Registration and Examination Fees
Overseas Students Total fees for 3 years
£10,000 Plus £2,000 for Registration and Examination Fees (Tuition
fees: £4,000 first year and £3,000 per year from second year)
Registration and Examination Fees: The students are required to
register with the examining body (GLG) by paying relevant fees. The
current examination fee for the programme is approximately £125 per
subject.COURSE CONTENT
Year 1
Subject Descriptions
Information and
Communications
This subject develops skills in managing conflict and negotiations,
facilitation skills in group problem solving and decision making,
the management of effective working relationships and the
development of effective information management skills.
People I
This subject is designed to develop skills in managing and
developing teams, planning, organising and controlling work to
effectively achieve goals and in establishing goals for performance
measurement.
Operations 1
The purpose of this subject is to develop skills in the efficient
and effective operations in organisations through customer service,
productivity, innovation and change.
Finance I
This subject is designed to develop skills in the effective
operational and financial performance reports; budgeting; and
optimizing financial performance through reducing costs and
improving efficiency.
Entrepreneurship
This subject covers the topics of entrepreneurial and innovative
cultures in organisations; the analysis of an organisation's
internal and external environments and their likely impact; and
concepts in forecasting possible organisational and environmental
issues and associated opportunities and threats.
Marketing Principles and
Practice
This subject requires participants to undertake a project in which
they establish operational strategies and tactics that meet the
marketing objectives of a selected organisation.
People II
This subject is designed to develop skills in the recruitment,
selection, induction, training and development of staff as well as
the development of skills to effectively manage grievances, disputes
and workplace issues.
Leadership Issues
The purpose of this subject is to enable participants to manage more
effectively in conditions of change, uncertainty and ambiguity;
facilitate taking difficult decisions; to develop strategic leader
behaviours; and create and maintain quality management for
organisations and individuals.
Finance II
The aim of this subject is to develop skills in the identification
and application of the fundamentals of financial management in the
operations of organisations with the emphasis on maximising
financial returns to expenditure, and investment in operating and
capital assets.
Operations II
This subject is designed to develop skills in the effective and
efficient management of operations, logistics, cultural diversity,
risk and projects.
International Marketing
The purpose of this subject is to enable participants to identify
and employ strategies and actions to effectively identify and
capitalise on opportunities in overseas markets.
Strategy Marketing
Principles and Practice
This subject enables each participant to develop strategic thinking
skills through preparing a strategic management project plan for a
selected organisation.
Business Ethics and Social
Responsibility
The purpose of this subject is to enable participants to understand
the nature of business ethics and social responsibility, identify
and evaluate the responsibilities of senior executives and company
directors and identify and evaluate cross-cultural ethical codes,
positions and dilemmas.
Electronic Commerce
This subject deals with the key concepts relating to electronic
commerce and to business on the Internet and the business benefits
of electronic commerce to organisations.
Contemporary Legal Issues
The purpose of this subject is to provide participants with an
understanding of the basic concepts of relevant legal issues in the
workplace so that they can contribute to the effective management of
their workplace.
Small Business Management
The purpose of this subject is to
enable participants to identify and employ strategies and actions to
effectively manage a small business.
Entrepreneurship Issues
The purpose of this subject is to
enable participants to understand current issues in
entrepreneurship.
Creativity and Innovation
The purpose of this subject is to
enable participants to identify and employ strategies and actions to
enhance the creativity and innovation of organisations.
Integrated Project 1 & 2
This capstone subject requires participants to develop and initiate
an entrepreneurial project for an organization of their choice; and
develop a detailed business plan for the entrepreneurial project.
ASSESSMENT
For each
module (except the Integrated Project 1 & 2, for which the students
will be required to undertake a major assignment), students will be
required to complete an assignment and an examination. The
assignment is worth 20% and the exam is worth 80% of the overall
grade for the subject. The students must pass the examination to
pass the subject.
ENTRY CRITERIA
For admission into the BBA course,
applicants must:
